![]() Result: Green Bay Packers beat Pittsburgh Steelers 31-25 Why It's Entertaining: The Force - Volkswagen (2011)Ī young Darth Vader wannabe tries to sic the force on the family clothes dryer, the family dog and his sister’s doll without success, while ominous "Star Wars" music blares in the background.Įverything changes when the Star Wars powers are applied to the family Passat, which his dad secretly triggers with a remote engine starter much to the kid’s amazement. OK, Alexa, say, "Ad Meter rates me as the most-watched commercial of Super Bowl LII." Result: Philadelphia Eagles beat New England Patriots 41-33 Why It's Entertaining: Alexa Loses Her Voice - Amazon (2018)Īlexa loses her voice, and when hopelessly overmatched replacements (Anthony Hopkins, Cardi B, and Gordon Ramsay, among others) don’t have the answers, her immense value becomes obvious. The XL-sized message: Don’t fret about what you could be, but make the most of what you are. Meanwhile, a chorus of Girl Scouts sing Cyndi Lauper’s "True Colors" in the background. Result: Pittsburgh Steelers beat Seattle Seahawks 21-10 Why It's Entertaining: True Colors - Dove (2006)Ī red-haired girl loathes her freckles. Pitt is paid $4.5 million to utter unforgettable lines such as "Yikes!" and "Hey, Bob" and "Hey, can you pick me up?" That’s $50,000 per second for those of you scoring at home. ![]() An army of Pitt-parazzi follow in hot pursuit, yet somehow the photographers are unable to close ground, and Pitt is able to escape from Ron’s Market through a backdoor. Because Anheuser-Busch had exclusive ad rights from opening kickoff to final whistle, Miller Brewing had to purchase time on local stations instead.Īnd it wasn’t just any 90-second bit, mind you, but the best performance in Brad Pitt’s interminable, torturous career.Īfter Pitt stares into an empty fridge, he leaves his high rise for a beer run while "Gimme Shelter" plays in the background. Technically, this isn't an official Super Bowl ad. Result: New England Patriots beat Philadelphia Eagles 24-21 Why It's Entertaining: The Run - Heineken (2005) Location: TIAA Bank Field, Jacksonville, Florida And a few famous, old Super Bowl commercials you may have forgotten. These are the best Super Bowl commercials of all time. Over the years, we’ve been wooed by animals and babies, super-vixens and old women, celebrities and famous athletes, and just about anything you can imagine. Now advertisers have as much of a stake in the game as the teams (96.4 million fans watched Super Bowl LV in a down year), and they go to great (ridiculous?) lengths to leave an indelible impression on us. As pro football swelled in numbers and popularity, so did its television ratings and impact and ad rates. In 1967, when the AFL-NFL World Championship Game (as it was known) kicked off at the half-empty Los Angeles Coliseum, the average commercial cost a mere $40,000 for a 30-second spot. You think Anthony Hopkins does this for free? That didn't include production costs and all the other expenses that go into making a commercial. Now you know why some corporations paid in excess of $5.5 million to hawk their brands for 30 seconds during Super Bowl LV in 2021. ![]() In fact, for some people, it’s 50-50 that they tune in for the ads. You watch the Super Bowl as much for the commercials as the action on the field. These ads were as memorable as the action on the field.
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